target audience

MY AUDIENCE

The audience for the music video that I am producing would be a mix of mainstream and urban demographics. They are the type to listen to this sort of music, and if the age demographic is 16-25, there will be a large quantity of listeners who were major Jamie T followers. On a personal level, the audience member would be the type who is fond of TOPMAN/TOPSHOP, they have listen to the charts but are willing to slip into different music, like going from Travis Scott or Lewis Capaldi to some Wu-Tang or Arctic Monkeys. Reading Festival is a rite of passage for these guys. Wagamama’s is a popular choice but they’re not afraid to go to the kebab after a night out, keeping it local and enjoying the place they live.

My music video will appeal to this demographic down to its use of location, mise-en-scene and directing. 

Permission for the music

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History and structure of Sony

chosen track

rack chosen:  Zombie - Jamie T 

https://youtu.be/3PU4d5Iogd4

Reasoning:

My reasoning for choosing this track was fundamentally because I like it. The plan was to do a song by Jamie T but finding the right one was a struggle. I narrowed it down to 'Zombie' as it was played on the BBC Radio 1 breakfast show, and that removed any ambiguity of which genre it would come under. The song also allows for a lot of ideas to be thrown at it as it has the base level idea of the ‘zombie’ theme and being able to create a video along those lines, or use the lyrics to mould it into a brand-new outlook of the song. Jamie T has been a solid British artist since the early 2000’s, and for me, using a British artist was a necessity to partially promote the British music scene, and our ability to create some incredible pieces of music, and Jamie T is the epitome of this through his success in making some of the top-rated UK tracks and albums. Although he isn’t a Sony artist, he is someone I believe would be suited for such a label. This is predominantly down to their presence on and off stage, as Sony has made the point of saying that the majority of artists money comes from live shows, so if they’re able to perform well and hold a crowd, then they have what it takes, which he does. 

Spike Jonze - Music video Director profile

Spike Jonze

Adam Spiegel, professionally known as Spike Jonze, is an American director, producer and actor, who has worked and created some of the most iconic music videos of the 20^th/21^stcenturies. 

Early Career: Spiegel started out at a young age as a teenager being a photographer for BMX and skateboarding, producing material for well-known skating magazines as Transworld Skateboarding. 

Notable works:

"It's Oh So Quiet"

Björk

His work for the Icelandic artist turned into a piece known for its Billy Elliot style dance sequence as well as its perfectly synced slow-mo to real time shots and lip syncing between the two speeds. 

"Weapon of Choice"

Fatboy Slim

The music video for “weapon of choice” became an instant success due to its stunt performances, its dancing and its acting from the one and only Christopher Walken. It was no surprise that it received a Grammy award for the best short form music video.

Other:

Spiegel also found himself doing work within Jackass, the world renowned “stunt” show, and even acting in “wolf of wall street” alongside DiCaprio.