Artist name and logo

Artist Website Research

Billie Eilish is now one of the biggest selling Pop artist of current, but expresses herself in a way that is nothing like other pop artists that she is battling with. Her website demonstrates these ideas perfectly: simplicity in the imagery, minimalist menu bar. The contrapuntal colour of bright green on a very dark and simple background add character as well as making it more aesthetically pleasing. There’s a strong Gothic theme in her website as well as her work, which again goes against the common theme of the other pop musicians around. The “Billie Eilish” logo uses this rough looking which again is going against what people expect. The size of the tour dates and how they cover the majority if the page is almost saying “come see how good it is for yourself” and is really selling the live performance element.  

 

Twenty One Pilots have kept a yellow theme throughout all across the page. They’ve kept with their  Having the merchandise so far up the page shows that it’s a big part of their album; having a culture created from it. The page promoting their new single “The Hype” brings the band back down to their roots with singles, and two guys and a drum kit in a suburban neighborhood. This is also all very different to other main pop artist of this time with their roughness and home-grown feel.

classic block writing for the new album keeping some consistency. They only break this when they’re talking about their “Bandito Tour” which personifies the tour as something brand new and breathing, as the font is harsh and looks hand written.

Music Video Synopsis

The story of my music video is that there is an alien that has decided to venture into the real world and finds everyone is lost in their phones. There is one main character, that being the alien, with extras that he comes across who are on their phones. the representations shown are: the alien being a far off stranger, and the other representation being the extras who are native to the world. the narrative and performative will be easily distinguishable as the performative has the band and instruments in it and the narrative has the alien present.

website

https://hjrburkin.wixsite.com/hacheb

Treatment

Target Audience 

·       Cross-media production target audience: a fun-loving 16–25-year-old mass market demographic. “To obtain this target audience requirement I’m making my music video to be slightly weird, with the character of the alien. I will also be adding in the performative element of the band signing as well to add another layer to keep the interest of the audience as I know that it takes a lot to keep the interest of a young audience. 

Location 

·       The two locations being used are: a bunker in a rural area near Barden Lake, and a railway bridge close to Tonbridge town centre. Both locations have been granted permission to film on. They are also in close proximity of each other and have easy access to, making the transition of location simple and short. 

Narrative 

·      The narrative of the music video is that this creature that is living in the woods comes out into the real world for the first time and comes across everybody on their phones “Walking like a Zombie”, no matter where he goes. He then realises that this really isn’t for him and wants out of this world and ends up walking away into the distance. 

Equipment 

·       Equipment needed for this shoot is minimal, with the prominent props being the instruments which are already owned by the band, and the camera will just be a phone camera to keep to the roots of the artist, who even though has the ability to use the highest quality equipment thanks to Sony Music, they would like to make this an homage to their past and their humble beginnings. 

Budget 

·      there is no budget needed throughout the production as everything is being walked about and pre-owned. 

Draft Video

https://www.youtube.com/watch?v=X0O8JOe2xgs&t=24s

Mood Board

Top left: scene from Nothing but thieves music video 'wake up call'. the inspiration i'm taking from this is how he is trying to escape from the all these people who are the same, similar to how my alien is going to be trying to escape from everyone on their phones.
Top Centre: this is a photo i will use of a UFO over Tonbridge as a bit of context to the aliens arrival.
Top Right: this is the alien i will be copying from the prodigy's music video for 'outa space'.
Middle Right: an idea of interesting camera shots of having a tracking camera in the back of a car.
Bottom Centre: a scene from nothing but thieves music video fro 'Amsterdam' where everyone is surrounding the band which is something I'm thinking of using  to include the performance element.