Artist name and logo

Artist Website Research

Billie Eilish is now one of the biggest selling Pop artist of current, but expresses herself in a way that is nothing like other pop artists that she is battling with. Her website demonstrates these ideas perfectly: simplicity in the imagery, minimalist menu bar. The contrapuntal colour of bright green on a very dark and simple background add character as well as making it more aesthetically pleasing. There’s a strong Gothic theme in her website as well as her work, which again goes against the common theme of the other pop musicians around. The “Billie Eilish” logo uses this rough looking which again is going against what people expect. The size of the tour dates and how they cover the majority if the page is almost saying “come see how good it is for yourself” and is really selling the live performance element.  

 

Twenty One Pilots have kept a yellow theme throughout all across the page. They’ve kept with their  Having the merchandise so far up the page shows that it’s a big part of their album; having a culture created from it. The page promoting their new single “The Hype” brings the band back down to their roots with singles, and two guys and a drum kit in a suburban neighborhood. This is also all very different to other main pop artist of this time with their roughness and home-grown feel.

classic block writing for the new album keeping some consistency. They only break this when they’re talking about their “Bandito Tour” which personifies the tour as something brand new and breathing, as the font is harsh and looks hand written.

Music Video Synopsis

The story of my music video is that there is an alien that has decided to venture into the real world and finds everyone is lost in their phones. There is one main character, that being the alien, with extras that he comes across who are on their phones. the representations shown are: the alien being a far off stranger, and the other representation being the extras who are native to the world. the narrative and performative will be easily distinguishable as the performative has the band and instruments in it and the narrative has the alien present.

website

https://hjrburkin.wixsite.com/hacheb

Treatment

Target Audience 

·       Cross-media production target audience: a fun-loving 16–25-year-old mass market demographic. “To obtain this target audience requirement I’m making my music video to be slightly weird, with the character of the alien. I will also be adding in the performative element of the band signing as well to add another layer to keep the interest of the audience as I know that it takes a lot to keep the interest of a young audience. 

Location 

·       The two locations being used are: a bunker in a rural area near Barden Lake, and a railway bridge close to Tonbridge town centre. Both locations have been granted permission to film on. They are also in close proximity of each other and have easy access to, making the transition of location simple and short. 

Narrative 

·      The narrative of the music video is that this creature that is living in the woods comes out into the real world for the first time and comes across everybody on their phones “Walking like a Zombie”, no matter where he goes. He then realises that this really isn’t for him and wants out of this world and ends up walking away into the distance. 

Equipment 

·       Equipment needed for this shoot is minimal, with the prominent props being the instruments which are already owned by the band, and the camera will just be a phone camera to keep to the roots of the artist, who even though has the ability to use the highest quality equipment thanks to Sony Music, they would like to make this an homage to their past and their humble beginnings. 

Budget 

·      there is no budget needed throughout the production as everything is being walked about and pre-owned. 

Draft Video

https://www.youtube.com/watch?v=X0O8JOe2xgs&t=24s

Mood Board

Top left: scene from Nothing but thieves music video 'wake up call'. the inspiration i'm taking from this is how he is trying to escape from the all these people who are the same, similar to how my alien is going to be trying to escape from everyone on their phones.
Top Centre: this is a photo i will use of a UFO over Tonbridge as a bit of context to the aliens arrival.
Top Right: this is the alien i will be copying from the prodigy's music video for 'outa space'.
Middle Right: an idea of interesting camera shots of having a tracking camera in the back of a car.
Bottom Centre: a scene from nothing but thieves music video fro 'Amsterdam' where everyone is surrounding the band which is something I'm thinking of using  to include the performance element.

Statement of intent

 Music video Statement of intent:  

  

• The narrative in my music video is that there is an alien that has come down to earth and is subject to the phone abuse that everyone suffers from, from the lower-class to the upper-class. From this he tries to run away from it all and struggles to do so all the way to the end where he ends up becoming just like everyone else by getting a phone. Present in the music video throughout will be the band and artist who are almost like translators for the alien who obviously cannot speak our language.  

  

• Two locations:  

  rural Kent 

 Tonbridge Rail Way Bridge  

  

  

• Two representations:  

   Upper-class and Lower-class  

   Locals and outsiders  

   

  

• Lip-syncing: 

There will be lip syncing throughout the video with shots going back to the band and vocalist.  

• Attracting stated audience: 

The narrative of the video will hopefully be able to relate to the target audience (16-25) as I believe everyone in that demographic, understands the struggles of daily life and how people have become consumed by their phones. Adding to this is the bizarre nature of the video with the alien which I think is also another element that will be enticing to the target audience as they're the demographic to appreciate less traditional things.  

• Clear branding: 

The use of the logo will be the main source of branding across the two products (music video and website)  

MEDIA LANGUAGE  

• I will use media language to target my intended audience by using a selective colour pallet, chosen for its simplicity, enticing nature. The literal language fits the lexical field of my artist and the single.  

INTERTEXTUALITY 

• My intertextuality is simple yet effective; the alien is the same as the one in The Prodigy’s “out of space” music video, as well as the one in Twenty-One Pilot’s “lane boy” music video. Continuing this, the use of HAZMAT characters is showing respect to the history of mainstream music (pop). 

WEBSITE 

• The colour scheme for the website is very bright and simple, with blues and blacks. This keeps to the simplicity that comes with pop music. The colour itself is quite a natural sky-like blue, keeping the nature theme that is ever present within the video.  
• The images used keep with the outdoor idea seen throughout the video, creating synergy for the artist 
• The logo is finally seen on the website, linking to the clothing products and their imagery 

Key Elements

·     At least two social groups: My two social groups will be defined by two different social classes, one upper and one lower, both of modern times. This works with the song itself as it proves that walking like a zombie; lost in your phone, not really opening your eyes to the outside world, isn’t only visible in one class but everyone is subject to it.  This idea bridges the gap between the two classes and makes a fool out of both of them which silences the battle that’s been fought between the two forever. 

·     Intertextuality: one piece of intertextuality that I will use is the ‘alien’ character that is in The Prodigy’s “out of space”. I will use the character in a similar way to its original use; with it being someone that has no prior experience of ideas of classes etc. so all they will see is the truth of how everyone is stuck in their own worlds.  

·     At least two different locations: my two locations will be rural and urban. This will be because: the two different classes can be divided even more by putting them in different environments, and it adds something a little more interesting for the audience to experience.                                                                                

target audience

MY AUDIENCE

The audience for the music video that I am producing would be a mix of mainstream and urban demographics. They are the type to listen to this sort of music, and if the age demographic is 16-25, there will be a large quantity of listeners who were major Jamie T followers. On a personal level, the audience member would be the type who is fond of TOPMAN/TOPSHOP, they have listen to the charts but are willing to slip into different music, like going from Travis Scott or Lewis Capaldi to some Wu-Tang or Arctic Monkeys. Reading Festival is a rite of passage for these guys. Wagamama’s is a popular choice but they’re not afraid to go to the kebab after a night out, keeping it local and enjoying the place they live.

My music video will appeal to this demographic down to its use of location, mise-en-scene and directing. 

Permission for the music

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History and structure of Sony

chosen track

rack chosen:  Zombie - Jamie T 

https://youtu.be/3PU4d5Iogd4

Reasoning:

My reasoning for choosing this track was fundamentally because I like it. The plan was to do a song by Jamie T but finding the right one was a struggle. I narrowed it down to 'Zombie' as it was played on the BBC Radio 1 breakfast show, and that removed any ambiguity of which genre it would come under. The song also allows for a lot of ideas to be thrown at it as it has the base level idea of the ‘zombie’ theme and being able to create a video along those lines, or use the lyrics to mould it into a brand-new outlook of the song. Jamie T has been a solid British artist since the early 2000’s, and for me, using a British artist was a necessity to partially promote the British music scene, and our ability to create some incredible pieces of music, and Jamie T is the epitome of this through his success in making some of the top-rated UK tracks and albums. Although he isn’t a Sony artist, he is someone I believe would be suited for such a label. This is predominantly down to their presence on and off stage, as Sony has made the point of saying that the majority of artists money comes from live shows, so if they’re able to perform well and hold a crowd, then they have what it takes, which he does.