Statement of intent

 Music video Statement of intent:  

  

• The narrative in my music video is that there is an alien that has come down to earth and is subject to the phone abuse that everyone suffers from, from the lower-class to the upper-class. From this he tries to run away from it all and struggles to do so all the way to the end where he ends up becoming just like everyone else by getting a phone. Present in the music video throughout will be the band and artist who are almost like translators for the alien who obviously cannot speak our language.  

  

• Two locations:  

  rural Kent 

 Tonbridge Rail Way Bridge  

  

  

• Two representations:  

   Upper-class and Lower-class  

   Locals and outsiders  

   

  

• Lip-syncing: 

There will be lip syncing throughout the video with shots going back to the band and vocalist.  

• Attracting stated audience: 

The narrative of the video will hopefully be able to relate to the target audience (16-25) as I believe everyone in that demographic, understands the struggles of daily life and how people have become consumed by their phones. Adding to this is the bizarre nature of the video with the alien which I think is also another element that will be enticing to the target audience as they're the demographic to appreciate less traditional things.  

• Clear branding: 

The use of the logo will be the main source of branding across the two products (music video and website)  

MEDIA LANGUAGE  

• I will use media language to target my intended audience by using a selective colour pallet, chosen for its simplicity, enticing nature. The literal language fits the lexical field of my artist and the single.  

INTERTEXTUALITY 

• My intertextuality is simple yet effective; the alien is the same as the one in The Prodigy’s “out of space” music video, as well as the one in Twenty-One Pilot’s “lane boy” music video. Continuing this, the use of HAZMAT characters is showing respect to the history of mainstream music (pop). 

WEBSITE 

• The colour scheme for the website is very bright and simple, with blues and blacks. This keeps to the simplicity that comes with pop music. The colour itself is quite a natural sky-like blue, keeping the nature theme that is ever present within the video.  
• The images used keep with the outdoor idea seen throughout the video, creating synergy for the artist 
• The logo is finally seen on the website, linking to the clothing products and their imagery