Treatment

Target Audience 

·       Cross-media production target audience: a fun-loving 16–25-year-old mass market demographic. “To obtain this target audience requirement I’m making my music video to be slightly weird, with the character of the alien. I will also be adding in the performative element of the band signing as well to add another layer to keep the interest of the audience as I know that it takes a lot to keep the interest of a young audience. 

Location 

·       The two locations being used are: a bunker in a rural area near Barden Lake, and a railway bridge close to Tonbridge town centre. Both locations have been granted permission to film on. They are also in close proximity of each other and have easy access to, making the transition of location simple and short. 

Narrative 

·      The narrative of the music video is that this creature that is living in the woods comes out into the real world for the first time and comes across everybody on their phones “Walking like a Zombie”, no matter where he goes. He then realises that this really isn’t for him and wants out of this world and ends up walking away into the distance. 

Equipment 

·       Equipment needed for this shoot is minimal, with the prominent props being the instruments which are already owned by the band, and the camera will just be a phone camera to keep to the roots of the artist, who even though has the ability to use the highest quality equipment thanks to Sony Music, they would like to make this an homage to their past and their humble beginnings. 

Budget 

·      there is no budget needed throughout the production as everything is being walked about and pre-owned.